Legal & Compliance
Data Protection Policy
Last updated: April 2026 ยท UK GDPR & Data Protection Act 2018
This policy explains how TownSwap collects, uses, stores, and protects personal data. We are committed to handling your data lawfully, fairly, and transparently.
1 Data Controller
TownSwap is the data controller for personal data collected through this platform. We are responsible for deciding how your personal data is used and for ensuring it is handled lawfully.
2 Data We Collect
We collect the following categories of personal data:
Tenant accounts & listings
- Name and email address (account registration)
- Property details: address (general area shown publicly, exact address hidden), number of bedrooms, property type, and features such as garden, parking, and pet suitability
- Swap preferences: desired location, bedroom count, property type
- Messages exchanged between matched tenants
Business directory
- Business name, contact details, and category
- Town and service area information
Usage and analytics
- Anonymised page view data (no personally identifiable information)
- Hashed IP addresses for fraud prevention (not linkable to individuals)
- Browser type and referrer source
Swap Alerts
- Email address and town preference (submitted voluntarily via the alerts form)
3 Lawful Basis for Processing
We process your personal data on the following lawful bases:
- Contract performance: Processing your account data to deliver the swap matching service you have signed up for
- Legitimate interests: Anonymised analytics to improve the platform; fraud and abuse prevention
- Consent: Swap Alert email notifications (you can withdraw consent at any time by contacting us)
- Legal obligation: Retaining records where required by law
4 How We Use Your Data
- To create and manage your account and property listing
- To match you with tenants whose swap preferences align with yours
- To enable direct messaging between mutual matches
- To send Swap Alert notifications where you have signed up
- To display business listings in the local directory
- To maintain platform security and prevent fraudulent activity
- To improve our service through anonymised usage analytics
We do not sell your personal data to third parties. We do not use your data for targeted advertising.
5 Data Storage & Security
Your data is stored on secure servers hosted within the UK/EEA. We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction, including:
- Encrypted data transmission (HTTPS/TLS)
- Secure database access controls
- Regular security reviews
- Hashed passwords โ we do not store passwords in plain text
We retain account data for as long as your account is active. If you delete your account, your data will be removed within 30 days, except where retention is required by law.
6 Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
Right of Access
Request a copy of the personal data we hold about you
Right to Rectification
Ask us to correct inaccurate or incomplete data
Right to Erasure
Request deletion of your personal data ("right to be forgotten")
Right to Portability
Receive your data in a machine-readable format
Right to Object
Object to processing based on legitimate interests
Right to Restrict
Ask us to restrict processing of your data in certain circumstances
To exercise any of these rights, contact us at info@townswap.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
7 Cookies
TownSwap uses minimal, essential cookies only:
- Authentication tokens: Stored in browser localStorage to keep you signed in (not a cookie, but local browser storage)
- Visitor ID: An anonymised identifier used for aggregate analytics โ not linked to your identity
We do not use third-party advertising cookies or tracking pixels. You can clear browser localStorage at any time through your browser settings, which will sign you out of your account.
8 Third Parties
We use a small number of trusted third-party services to operate the platform:
- Hosting provider: Your data is stored on secure cloud infrastructure
- Email delivery: Used to send account notifications and Swap Alerts
All third-party processors are contractually bound to handle your data securely and in accordance with UK data protection law. We do not share your data with any third party for their own marketing purposes.
9 Contact & Complaints
For any data protection queries, subject access requests, or complaints, contact our Data Controller:
If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.